CalWEP has developed a series of Community-Based Social Marketing (CBSM) resources for water conservation professionals as part of its Landscape Tool Series. The CBSM resources consists of the following three publications: Vol. 1 – Case Study Review & Pilot Framework; Vol. 2 – Landscape and Outdoor Water Survey & Best Practices Guide; and Vol. 3 – Agency Survey Implementation & Findings. This off-the-shelf resource package is intended to provide water agencies and other interested parties with background knowledge and an initial blueprint for launching their own CBSM program. The project was funded by DWR’s California Water Efficient Products Initiative grant.
