Catalyst+ West

“This is not a moment, it’s a movement.” – Hamilton, Lin Manuel Miranda. 

Catalyst+West is the regional offshoot of the Catalyst Mastermind Summit. It is a fun-size gathering capped at 60 people to create a learning space of genuine discourse and discovering your next water nerd connection. Registrations opens September 27th. $150/person.

ROGUE WATER LAB

A nonprofit hub for all things water communication. The Lab is revolutionizing the way the water industry communicates by providing tools, resources, inspiration, and more; all geared towards behavior change through the lens of communication. 

AUDIENCE: 

Water professionals with or without communication in their job title. We believe communication is a tool, not just a title. All Catalyst events are for anyone committed to improving their communication skills in order to create more buy-in, understanding, collaboration, and trust. 

LOCATIONS:

Catalyst events are all about action, even during the summit program. Catalyst is a traveling summit where we use location and movement to inspire minds and encourage knowledge transfer. Moving sessions enhances memory retention and reduces brain fog. When the butt does numb, the brain goes dumb. Transportation will be available for participants who require mobility accommodations. Please contact [email protected] to request accommodations prior to the event.

PROGRAM:

The summit is designed to revolutionize the water industry by cultivating innovators in communication. The Catalyst experience revolves around the Rogue Water ABCs of water communication–assessment, branding, content, and strategy.

Sessions are designed using the LAB model – Learn, Apply, Bridge – with interactive elements built into every session. Learn new content, apply it in real-time in the workshop, walk away with an accountability plan to ensure knowledge isn’t lost between the session and the office. Speakers are thought-leaders from inside and outside the water industry. Download the program.

EVENT SCHEDULE:

Sessions are workshop based. Each session runs approximately 90 – 120 mins. Lite bites are served at mixers, lunch is provided on Thursday and breakfast on Friday.

Wednesday, Dec 7

Location: THE VAULT (LTH Event Space)

• 4pm – 5pm – Opening Session
• 5pm – 7pm – Mixer

Thursday, Dec 8 

Location #1: OCEANSIDE LIBRARY

• 8:30 am – 12 pm – DESIGN THINKING SPRINT (Stephanie Corso, Dr. Stacy Landreth-Grau) What are real customers the most worried about when it comes to water and drought? During this session you’ll get a crash course on how to use human-centric design to answer critical business questions through design, prototyping, and testing ideas with customers

Location #2: PACIFIC COAST SPIRITS (Lunch will be served)

• 1 pm – 2:30 pm – YOUR BRAIN ON STORY: USING THE SCIENCE OF STORY TO BOOST THE POWER AND SUCCESS OF YOUR COMMUNICATIONS (Kendall Haven) Sure, you can get your message in front of your key audiences’ eyes and ears. But that is a long way from your actual communications target—having your messaging arrive accurately and powerfully to their conscious mind and memory. That’s a very different communications challenge and the source of most communications failures. And that is where the science of story becomes your most important ally. In this session master storyteller and story science expert, Kendall Haven, will show you exactly how the human brain automatically performs two key functions: 1) how it make sense (distorts) of your incoming messages and, 2) how it subsequently creating meaning from it. Control those two processes and you control the power and impact of your communications. In this session you’ll learn exactly how!

• 3 pm – 4:30pm – CASE STUDIES IN KICK-ASS CAMPAIGNS (Duke Greenhill): A look at small communications campaigns that made a big difference. What are the lessons? Where are the best practices patterns? And, how can we take the lessons from the mass market to make mass change in water?

• 4:30 – 5 pm – Debrief
• 5 pm – 7 pm – Mixer

Friday, Dec 9

Location: THE VAULT (LTH Event Space)

• 8:30 am – 10 am – LIGHTS, CAMERA, ACTION! (Tia Fleming, CalWEP): With a statewide drought, news outlets really want to talk water! Working with the media can be a great way to reach your audience but takes extra preparation – practice makes for less nerves, less rambling, and more slam dunks. This session will cover tips and tools to stay on message and go confidently into your media interviews.

• 10 am – 10:30 am – Break
• 10:30 am – 11:30 am – Speaker AMA (ask me anything)
• 11:30 am – 12 pm – Closing Keynote (Greg Wukasch, San Antonio Water System)

ACCOMMODATION INFORMATION 

CalWEP’s discounted room rate at Seabird Resort is now closed. 

You can still book your stay at Seabird Resort just not with CalWEP’s discount, to do so: click here.