Clear Channel Outdoor (CCO) today announced that it is donating space on its billboards throughout Northern California to Save Our Water, California's official statewide conservation education program. These billboards will feature art from the program's public education campaign, with messages urging Californians to "Let It Go" and let their lawn fade to gold during the state's ongoing historic drought.
Over the past five years, California has experienced some of its driest conditions on record, with snowpack and precipitation at all-time lows. Given the severity of the drought, Governor Edmund G. Brown Jr. took historic action by issuing an executive order mandating a 25 percent statewide reduction in water use – the first of its kind.
"At this crucial time in California's history, Clear Channel Outdoor strongly supports Governor Brown's decisive action on the drought," said Susan Holshouser, Market President, Clear Channel Outdoor Sacramento. "We are pleased to have the opportunity to partner with the Save Our Water campaign, which is working to engage and educate Californians to conserve water wherever possible."
Read the full story here: http://www.prnewswire.com/news-releases/save-our-water-and-clear-channel-outdoor-launch-billboard-campaign-to-encourage-water-conservation-300131505.html